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The EERC welcomes Nikki Massmann as the Director of Communications, where she works in partnership with clients on media relations and communication strategy for collaborative projects. Nikki also works with the EERC leadership team developing and implementing communication initiatives.

Nikki's principal areas of interest and expertise include strategic communication planning, media and public relations, information dissemination, social media, and marketing. She sees this job as a perfect fit for her.

"This position is the perfect blend of my past career experience and interest areas. Every day is different - one day I'm working with engineers on strategy for a public outreach campaign for their research project; the next day I might be giving a tour of our facility to elementary school children. The research we do here is fascinating and reaches all over the globe. I love being able to help people connect that research to their everyday lives," Nikki explained.

Prior to her position at the EERC, Nikki served as Communication Coordinator at the Center for Rural Health, located at the University of North Dakota School of Medicine and Health Sciences. She also has experience working in quality assurance, technical writing, and project management in the healthcare field. Nikki holds a B.S. degree in Scientific and Technical Communication from the University of Minnesota, Crookston, and is currently pursuing a master's degree in Higher Education from the University of North Dakota.

Regarding the communication field, Nikki says, "Technology has completely changed the way we send and receive information. Online sources, text message alerts, smartphone apps, and email newsletters are now part of the normal communication landscape. Social media, in particular, is a valuable way to engage audiences. It has become an essential piece of communication in this era; it's a great addition to existing communication channels, such as print materials, face-to-face interaction, tailored key messages, and public relations."

A native of Crookston, Minnesota, Nikki credits her parents' influence for her current career.

"I grew up listening to my dad, a broadcaster on local radio, and loved going to work with him on 'Take Your Daughter to Work Day.' I ended up working at the radio station part-time during high school and college and liked the excitement of interacting with the public. I have always used writing as a creative outlet and discovered a natural ability for building relationships and connecting with people through my writing and everyday interactions," Nikki said. "Add in my interest in science and healthcare inherited from my mom, who is a nurse, and I ended up with an eclectic combination of interests that drew me to the scientific and technical communication field."

Nikki's husband is the logistics manager at the North Dakota Mill & Elevator. They have two daughters, ages 14 and 8, and one son, age 10, all very active in music, theater, dance, and soccer. When she is not attending her children's activities or doing her own schoolwork for her master's, Nikki is an avid reader and enjoys spending time socializing with friends, attending concerts, and watching television.